UNILAG SUN EDITOR EMERGES FBI IST RUNNER UP
Soremekun Seyifunmi UNILAG Sun online editor, Mr. Favour Olusola, has emerged as the first runner-up in the 2021 Future Brand Idol (FBI) competition. The FBI Competition is designed to encourage creativity in young people aspiring to own a career in the marketing communications industry. This year’s brief was centered around persuading people to take the COVID-19 vaccine and encourage social action towards preventing the spread of the virus. In response to the brief, Favour Olusola, also a Millennium Fellow, pitched the idea, “More than a Shot” around the need for social responsibility as well as by creating memorable experiences for people. Speaking with UNILAG Sun, he said, “The campaign idea seeks to make people feel, maybe through the use of virtual reality feel what other Covid 19 victims feel. And also see what they go through, through virtual reality glasses. So that's giving them a firsthand experience about that. And then it offers them...